Karen brings 22 years of experience in marketing communications and journalism, establishing herself as a hybrid communicator. Her background spans global marketing communications agencies and newsrooms across the Asia Pacific, where she has honed her skills in high-stakes environments that included meeting team building KPIs, annual multi million-dollar commercial responsibilities, and client management.
She specialises in reputation management, crisis navigation, and stakeholder engagement, helping businesses protect, elevate brand equity for diverse local and global clients, notably in financial services, real estate, healthcare, education, technology, and philanthropy.
Her work for National Library Board won silver for creative use of data in 2024 by London International Award. She was shortlisted by Mumbrella as Asia’s most promising newcomer award in 2015.
Aside from managing Kyrah & Song Advisory, she is on the Fundraising Board Committee of Singapore Red Cross, Partnerships and Awards Committee for the Institute of Public Relations of Singapore, and a volunteer for NTUC PME and Ambulance Wish Singapore.