A Singapore indie brand crafting cold-process vegan soap bars, using recovered milk cartons and purposeful gifting to encourage lower-waste daily routines.
AWARD CATEGORY: TRAILBLAZER
PEOPLE
- Co-creates cause-linked soaps with partner organisations and supports young people’s development through internships.
PLANET
- Reports avoiding more than 10,000 new soap boxes through #SoapsInMilkCartons.
- Gift boxes omit conventional inserts and print key information directly on sleeves; offers imperfect soaps to recover product value.
RESPONSIBLE BUSINESS
- Explains sustainability trade-offs, including higher upcycling costs and the demand needed for circular materials, while encouraging reduced consumption.