Creates home and personal-care products for minimalist living, with a focus on simple formulations, reduced packaging and refill options.
AWARD CATEGORY: RISING STAR
PEOPLE
- Continues investing in people while adopting generative AI.
- Supported Care Corner Singapore’s Ruckathon, contributing to community work for individuals and families in need.
PLANET
- Reports 556 fragrance-bead refill orders avoided an estimated 2,850 single-use plastic pouches.
- Uses simple paper-based packaging and minimises plastic where possible.
RESPONSIBLE BUSINESS
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Supports its Crystal Deodorant claims with Eurofins testing, including Certificates of Analysis covering heavy metals and product safety.